'I'm a storyteller, a community builder, and an innovator who is passionate about uncovering ways to build a better, more inclusive world. I spent over a decade as an academic, digging into questions concerning the place of women and girls in the public sphere before pivoting into digital in the early, pre-influencer days of new media when women's digital communities looked as though they might reshape the future (spoiler: they have, and they will continue to do so). I brought my social science sensibilities to online publishing, community development, and digital consulting, supporting organizations like Intel, J&J, and the United Nations Global Fund in engaging women before moving from Toronto to NYC to lead content and community as Editor in Chief at Babble Media.
When Babble was acquired by the Walt Disney Company in 2011, I took on responsibility for Disney Interactive's portfolio of properties and platforms facing women and families, and led a charge within the company to think differently about how to not just reach, but meaningfully engage and empower women and girls. At the beginning of 2015 I left Disney to take what I'd learned in new directions and founded Demeter Media, a research and media development company dedicated to undertaking best-in-class research on new models of inclusive community development and social innovation, with a focus on women and girls, developing purpose-driven content and experiences and providing support (insights, creative development, editorial strategy, and marketing) to organizations looking to engage female consumers differently in all sectors. From Demeter Media came Project Girl Quest and girlLABS, non-profit programs for diverse young entrepreneurs and innovators, and Maverick, a digital creative network for girls and young women (named one of Fast Company's World's Most Innovative Companies in 2019).